22/April, 2016 por Loreak Mendian
We were really looking forward to telling you about this. It’s about one of our latest collaborations and to date, surely one of our most complete.
Our admiration for the Mugaritz restaurant, led by Andoni Luis Aduriz and his crack team is long-standing, but it was not until about two years ago that we started to notice we had many things in common and that we were united by something very clear: our creativity and passion in what we do, to achieve a result that others enjoy.
We saw that their creativity in creating dishes was closely related to what we do when we design a print, a logo, the shape of a garment, etc. And this soon became clear to us. The most logical way of brining the two worlds together was by converting their recipes into prints for our garments.
We converted three of their mythical recipes into more or less dense compositions, as applicable, and we applied them to fabrics that had a significant relationship with what was to be printed on them. Coloured dots, light flowers, herbs with different tones of green… all very connected to the end result, what diners would see at the restaurant.
But its best we let Andoni (Mugaritz) and Víctor (Loreak Mendian) tell you about it themselves:
As with any collaboration, we couldn’t leave it at that, this was just the beginning. We needed to transfer something of Loreak Mendian to Mugaritz and a something of Mugaritz to Loreak Mendian. Which is why, every diner at the restaurant will receive a commemorative silk-screen printed sheet at the end of their meal. And at our stores, everyone who buys a garment from the collaboration will be given this work-statue-little gift made by the fantastic team at Mugaritz. Which can either be left in a pail as a decorative element, or grated over some French toast, custard, etc., because although it may look like a stone, it is actually a mixture of aniseed and macis (nutmeg root).
In addition, we have arranged small corners at some of our stores where you can find further information about the restaurant: its origins, meaning, beginnings, its accomplishments in world cuisine, etc.
At many of our franchises we have also arranged some cool window displays and at ours Ja! Studio has spun the fine details, as always.
Its been a pleasure!